LOOK BOOK DESIGN

The intention behind this project was to produce a multi-page document in the form of a Look Book. The project must represent a brand and the brand’s identity, adhering to their target audience their demographic.

It must incorporate the same elements of any ordinary look book and include;

  • Front & back cover

  • Table of contents

  • Feature articles

  • Product gallery

  • Information about the brand.

The brand I chose to represent is Threyda, they are a small independent company in America that work with artist’s to produce a range of different products. They challenge and experiment with the established ideas of what art and culture can be.

*Disclaimer - I do not own or claim to own any of the images used in the look book

THE PROCESS

LAYOUT DRAFTS

MOCKUPS

Mockup 1

  • Structured

  • Clear columns

  • Symmetrical layouts

  • Linear text

Mockup 2

  • Bigger images

  • More bright/bold colours

  • Diagonal text

Mockup 3

  • Big images, while still constrained

  • Bold colours, but not overpowering

  • Diagonal elements, however still structured