BRAND ANALYSIS

This project involved analysing the brand Kellogg’s to fully understand who they are, what they stand for and how they design their products. Once researched, we had to rebrand Kellogg’s with a different logo and different products while maintaining the same aesthetic they currently have. Once rebranded, we had to develop a campaign to market the new logo and products in order to successfully keep the current clientele.

LOGO RE-WORK

We began rebranding the Kellogg’s logo by playing with different typefaces

After a bit of experimentation, we decided on 3 final outcomes

We then proceeded to redesign the classic Coco Pops logo

CAMPAIGN

Kellogg’s Pop-up cereal bar

With the rebranded logos and updated style guide, the next step was to produce a campaign to market and promote the new brand identity with new products.

The solution… a pop-up cereal bar

UPDATED

MERCHANDISE

UPDATED PRODUCT

The process behind designing the packaging

CUSTOM COCKTAILS

Ingredients

30ml Triple Sec
15ml Banana Liqueur
15ml White Crème Cacao
15ml Licor 43
150ml Full Cream Milk

Extra optional ingredients:

Whipped cream
Froot Loops
Strawberry topping

This Kellogg cocktail will bring any grown adult back to their childhood with the first sip being an identical taste to the classic Froot Loop breakfast cereal we all know and love. It’s rich creaminess from the white chocolate liqueur and full cream milk matches the pallet of any sweet tooth lover, complimented with vanilla, banana and orange gives this nostalgic cocktail a full bodied flavour.

Ingredients

30ml Baileys
15ml Licor 43
200ml Full Cream Milk
2 Scoops of Vanilla Ice Cream

Extra optional ingredients:

Whipped cream
Coco Pops

This classic chocolate cocktail gives adults the opportunity to experience their childhood dreams come to life, with the taste of sweet creamy chocolate along with a crunchy chocolate rim it literally is the definition Just like a milkshake, only crunchy. It embodies a think creamy flavour from full cream milk and vanilla ice cream, mixed with baileys and licor 43 it creates a sweet chocolate delight that plays on one’s nostalgic tendencies.